It's a 10 Pro

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Salon secrets, from her to you

Our story began with the idea that feeling good about your hair should be easy. Over the years, hair care has gotten confusing. Many brands have filled store shelves with an array of products that only seem to accomplish one thing. People have had to create their own concoction of products to get the results and hair health they are looking for.

It’s a 10 has changed that. Our hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle

Learn more

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By registering, you understand and agree that your data and professional license number will be needed, collected and used in order to provide you with a specialized discount code.
You agree that the information you provide will be stored in a database for your future purchases and discounts and that It’s a New 10, LLC d/b/a It’s a 10 Haircare may not be able to permanently delete such information from its database. By registering you are also agreeing to our US Privacy Policy and Terms of Use.

You further agree that any and all purchasers are for you, the professional licensee, only. As such, the re-selling of any It’s a 10 products to any and all retailers, online sites (i.e. Amazon, Ebay, et al.), online retailers or re-sellers are strictly prohibited, as are activities involving licensed professional or its agents and/or proxies opening their own online store and selling any It’s a 10 products at full price. Any violation of the foregoing shall result in the termination of your professional account with It’s A 10 Haircare as this licensed professional portal is meant for licensed professionals to use in their salon on clients only, and not for any other purpose.

If you have any questions or there are any concerns with your license verification, please email us at info@itsa10haircare.com . In order to make sure your items ship safely and securely, there is a total order limit of 6 items per order and a limit of 6 per individual sku. There is also a spending limit of $500 monthly, which restarts every 30 days upon account creation. No additional discounts, coupons or offers allowed. Must have current professional beauty license for discount. Please allow us up to 10 days to verify your license. We appreciate your understanding, and we are thrilled that you can now purchase your favorite products directly from It’s A 10!

Created for a stylist, by a stylist

Carolyn Aronson

Stylist, Founder, CEO & Owner of

It's a 10 Haircare

Carolyn Aronson is a self-made entrepreneur, visionary leader, and the powerhouse behind It’s A 10 Haircare. With more than 20 years behind the chair as a professional stylist and salon owner, she saw firsthand the need for products that actually delivered on their promises. Frustrated by complicated routines and one-note formulas, she set out to create a haircare line that was simple, effective, and made everyone feel like a 10. Her first product, Miracle Leave-In, became an instant cult favorite—and a global phenomenon.

Today, Carolyn is one of the few female founders to fully own a professional beauty brand sold in over 40,000 salons and retailers worldwide. As CEO, she’s grown It’s A 10 into a household name while launching sister brands like Be A 10 Cosmetics and Rewind It 10 for men. Her journey is more than a business story—it’s a mission to empower people through beauty, authenticity, and bold innovation.

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